Color format according to the color wheel concept (comprehensive guide) 2021

Color format according to the color wheel concept (comprehensive guide) 2021

Color format according to the color wheel concept

Did you know that color coordination can affect 60% acceptance or rejection of your product or service? colors affect all our mental, physical, insensitive and conscious senses, and despite learning colors in primary schools; But it's still hard.

Knowing color format is important in a lot of things that are used around you, starting with your color format or your room color alignment, or if you have a website or even a special project and other things.

Knowing how well you coordinate colors will help you change the shape of your home and wardrobe as well as your creative projects, will certainly change the shape of your life! But what if you're already a graphic designer? That is the principal thing you should know.

In this article we will talk about color coordination in accordance with the concept of the color wheel; Because the color wheel is one of the basics of color coordination that each designer must know well, as well as a lot of tools and sources of inspiration that only professional designers know about.

So we're going to start with the most important thing you need to learn, which is color theory, so by getting to know color theory based on the color wheel, it's easier.

Basic color theory

The color wheel that we will learn about in the next part consists of 12 pieces of color based on three basic colors: Red, yellow, blue. Like green, purple, orange.

But there are some terms that apply to different forms of color, which may be unclear to some, so how do we distinguish between tones and tones and colors and values and shadows?

Dye: It's a combination of a color with white, which increases lighting.

Shadow: It's a combination of some color with black which reduces lighting.

Tone: They're mixed with gray or coloured or shaded.

Value: When a color is halved as light or dark, it indicates its value.

What's a color wheel?

The shading wheel was designed in 1666 by Isaac Newton. Isaac Newton assigned the color spectrum to a circle. The color wheel illustrates the relationship between colors, which is the basis of color theory.

There are two types of color wheel:

RYB: It's the color wheel that artists usually use; it helps combine paint colors.

RGB: It stands for the additional color model of light waves, which is the tool used over the Internet; So it's used on computer screens and television.

A color wheel won't help you if you don't know how to use it! There are people who act intuitively in choosing color format, but much does not depend on intuition.

So there's a lot of harmonic sets on the color wheel that you can use to come up with great designs on a proper basis.

Note: These groups are also called schemes, systems or theories, so they are not confused when one of these terms is used during the commentary below.

Here are the most important color sets on the color wheel:

1. Monochrome

Monochrome is one of the simplest possible color schemes; Because it is impossible to create a noisy and ugly form using a single color, this system uses all the variations that can be obtained for one color in terms of lighting and saturation, and then it selects one color and then uses tones and dyes and shadows.

On the positive side of this system, it looks clean, elegant and polite, and on the downside it can sometimes be confusing.

It is also difficult to create focal points from the room, but there is a modern idea of dissociation from mainstream color, for example: Gray with juicy pink.

2. Match

This system uses three adjacent colors on the color wheel, such as yellow, green, and orange. This scheme has a natural appearance that is easy to create and preserves the simplicity of the design.

It also provides more attention and diversity, and is known not to be a vital and rich complementary painting, but allows for moderate variations when used in the right place.

The best way with this similar system is to manipulate each of the three colors by quenching and clouding, and one color can be chosen that occupies the largest area of design, is supported by another color in a large amount, and uses a third color in the markings.

This system is not recommended to use colors in equal quantities, nor is it recommended to avoid mixing cold colors with warm colors.

Note: Warm colors like red, orange and yellow. While cold colors are like green, blue and purple, it is important to understand this division so that it often avoids mixing warm colors with cold colors.

Although this is a general rule, but as every gay rule is known, sometimes you see a warm color combined with cold and the shape looks great, like golden purple.

The third set of color wheels is complementary colors.

3. Complement

A complementary color system is a combination of two colors that meet each other in a color wheel. It's a high-contrast system, like yellow in a purple or blue interview in an orange interview, so if you want to make something stand out? Complementary colors are a good choice.

There are some rules that must be avoided to avoid conflict:

First rule: You prefer one color over the other or use the two in neutral backgrounds, as your choice of color prevailing in the background and having its complementary color decorated as a touch in the design.

Rule two: Using contrasting colors at the same value next to each other is the worst thing for the eye, and it can be avoided by changing the degree of the other color.

So if you want to use blue and orange, put the bright blue with the dark orange, put in your choice the separate complementary scheme (which we'll talk about at the next point), which is different from the complementary scheme in terms of diversity and balance.

4. Separate supplementary scheme

This system is different from its predecessor. It provides more diversity and looks less cool, using the basic color with colors adjacent to the complementary color.

For example: If you choose yellow, the complementary color is violet surrounded by red and blue (purple red and purple blue).

This system is a good choice for beginners who do not have the experience of banning colors, and it may seem less glamorous than before, but it is tempered and retains a strong visual contrast.

A very important system in color coordination or color alignment is the triangular system.

5. Triple System

This similar system uses three colors, but these colors are evenly spaced around the color wheel like purple, orange and green.

This species tends to pulse with life, even with subtle or unsaturated colors; But it's definitely better than complementary schemes.

The trim system offers high contrast while retaining balance and harmony between colors, and until you succeed in using it, use full saturation of the three colors, but if it hurts your eye, and you tend to be more calm than vital, soften and integrate neutral colors.

We get to the last of the most affluent color wheel group stations, namely Tetradic.

6. Tetradic

It is the most diverse and rich of all systems, but one of the most difficult systems to use effectively, it uses 4 colors that are evenly distributed around the color wheel, i.e. we end up with two complementary pairs; So this system is also known as "double complement."

The colors in this system can be coordinated on the basis of a single color centered design otherwise the design may appear to be full of dash and unbalanced.

It is recommended that the four colors be relaxed and not used in equal quantities, especially if the colors are of a solid type, and if you want them equally make sure you have a neutral background to make the design less joyful.

Tips to help you choose the most suitable color set on the color wheel

After introducing you to color sets or basic color theories, you may have been puzzled by any system you can choose; So follow those tips:

1. Focus on your color context

When you choose your color design. Focus on how much variation you want to get throughout the design.

For example: If you're creating a simple tape scheme. Do you want dark stripes with a dark background? No, on the contrary, you want to have a variation of the tapes so viewers can focus on the tapes, not the background.

2. Return to the color wheel to identify similar colors

Similar structures do not create high-contrast colors; So we use it to create a softer design and less contrast.

For example: A similar structure can be used to create a set of spring or autumn colors, or if you want warmer colors, use red, orange, yellow, or colder. Use green, blue, purple.

It certainly doesn't vary greatly, but it looks beautiful together.

3. Return to the color wheel to identify complementary colors

This system provides the greatest variation; So make sure that complementary colors are used in the scheme, and it's better to use one color and the other color cartouche in the design.

4. Focus on monochrome colors of the same color

The monochrome system provides you with different shades and dyes for one color, although it lacks color variation. The design, however, looks very clean and polished. It also allows you to control color scores.

5. Use a triple system that enables you to create high contrast

These systems provide high contrast while retaining the same color score, and the three colors are placed equally around the color wheel lines.

So it's better not to be strong on the eye to choose one particular color, and use the other two moderately, in the sense of choosing a softer tint.

There's a lot of theoretical information about color coordination, but when it comes to actual work; To choose design colors, it's good to use tools to get the job done easily.

Most important color format tools according to the color wheel

There are important tools that will greatly help you choose your design colors like:

1. Adobe Color

This free tool allows you to create color schemes based on the color structures we have explained above, and once you choose the structure or scheme you want, you can copy it in HEX or RGB.

It's also equipped with many color-ready systems that you can easily use.

2. Illustrator

The color guide allows you to choose one color, and will automatically select five colors for you, as well as a set of dyes and shades for each color in the design.

3. Other Color Guides

If you're not an Adobe user, you certainly used Microsoft products, all of which have pre-defined colors.

You can use those colors and manipulate them how you like, as well as PowerPoint has color systems, which you can use to inspire colors to design you, and coordinate wonderful colors.

Knowing the color wheel isn't the only factor in successfully coordinating your design colors, you now know the basic colors, but you still have a lack of design about your inspiration!

So I'm going to provide you with the color coordination secrets that professional designers use, that nobody's going to tell you about, that will help you greatly inspire your mind to have a special and distinctive design.

Most Important Sources to Help You Coordinate Colors

1. I get inspiration while moving.

Talented designer Callie Hegstrom suggests that when perplexing your color selection, you can take images in beautiful colors such as your presence in the flower field or at sunset, and then test these colors in Photoshop, matching the graphics to any image you work on to make sure the text is coherent.

So if you have a photograph, try the colors first so you can create an easy and efficient color palette.

There are tools that help you, like Photocopy, and you just download a picture from this site, explore the different colors that make up it, and create a color palette that helps you greatly.

2. Your ideas are inspired by image sites like Pinterest

Visual feed through image sites such as Pinterest, Futer.com and  Hunt will inspire a lot.

Certainly having the same degrees of color as the images from one thousand to one is very difficult and a little frustrating; So create your own inspiration board, and collect images that suit your taste, that will help you very much in color harmony.

3. Make a color match with your subject properties

Design's about it. It's glottal fit. Ask yourself... What's the subject you want to film in the design piece? Is it fashion, beauty or sport?

Then think about the mood that you want to show in your design. Is a sports book aggressive? Is it a nice fashion bulletin?

4. Hold on to three or four colors.

If you're not looking for a rainbow look, avoid collecting too many colors together. World designer Graphic recommends Chile keep only three colors for your design so it doesn't look cliché.

It is also recommended to relax the extra colors if I have to add more than three.

5. Borrow your colors from nature

People are more attracted to natural colors; So make it your inspiration, which will tell you a lot about your designer ancestors, and one of the powerful tools that I recommend is the flickr site, which will give you a lot of charming landscapes, like leaf and fruit, and everything that can decorate nature's beauty.

6. Follow Color Lovers Website

Colour Lovers is not just a site but a creative society where people from all over the world share paintings, colors and patterns.

From sites that will benefit you very much as a designer, so join in, and get more inspiration.

7. Use color belts

Callie Hegstrom disassembles Pantone Color Bridge whenever it needs color selection. That may be an old - fashioned way, but it's useful.

The designer explains the importance of physical evidence, and not relying solely on screen colors, especially when choosing a set of colors, the color wheel will not cut it.

You'll find great inspiration when you walk away from the computer screen, and you look at the physical carrier, which is available in the Pantone set, and what distinguishes these pregnant women from each color comes from the equivalent of HEX.

Physical colors are also an important and wonderful thing for any designer who crafts and prints anything online. Knowing what color will look like on nature will give you time and effort.

8. Color format based on interior design

Different design areas share some color challenges; the interior designer must coordinate spaces using color systems that blend well together.

The British designer Genova offers gold advice to graphic designers, saying "60% for mainstream color - 30% for secondary color - 10 for color of excellence," and if you want to add more colors in the secondary or mainstream color section.

9. Create color plates

When you see a picture of color you like, you shoot it, and when you find a good color palette, you keep it and collect everything you got and save it with you, and then you go to all the archived things you have, you'll definitely find the right thing.

Let your mind inspire from anywhere. Contemporary designs or historical art, search online or printed sources with you, and Pinterest has reminded us of its importance in the preservation and indexing of all kinds of digital paintings. But what about the material inspiration?

The designer and senior author Austin Clown is a strong advocate of quick-pass files, a folder through which you can save the most inspiring examples you may find around you; So don't miss any inspiration you can get even if it's a photo from a magazine!

When it comes to color coordination, every technical specialty must have its own guide; So he went into more creative areas.

Get to know everything around you, even if the buildings and rooms that are used around you are definitely going to benefit from great color technologies.

Choosing the colors of your website is very important, and it's not as some believe that the colors of the site are randomly aligned, so if you're a website owner or a website designer, it's going to be very useful.

How to coordinate the colors of your website?

The design of your website should not depend on your personal taste or what you like and what colors you hate, you should put the audience of this website first, and build your colors based on these people's preferences.

The color systems of the site shouldn't be random, so be careful for users of the site to have a great experience, which will distinguish you from your competitors.

For example, if I mention the name of the Coca - Cola company... What's the first thing you can think of? It could be getting one, but then it cools to your mind the picture of the red Coca - Cola logo.

Color is part of the brand, so the company did not choose this color randomly, but because this color serves the purpose of that product.

Like:

Overwhelm the rest of the products on the supermarket shelves in attractive red.

Red evokes the emotion, love, excitement, audacity, and other emotions that Coca-Cola wants the client to associate with.

And when you choose the colors of your location, you follow three steps, which are to choose the dominant color, choose the colors of distinction, and choose the background of your location.

Let's start with the first steps:

Step one: Prevailing Color Selection

And the dominant color is your brand color, like Coca-Cola's red. This color will help you to highlight some of the feelings that the client needs to feel about your location, which is the color that you want your client to remember when you think about you, and it's also the color used in your logo.

Here are some ways that will help you choose a color suitable for your location:

1. Use different colors:

This method is able to attract different types of customers, and also motivates them to buy a lot from your website; So be careful in choosing those colors to attract different kinds of clients.

For example, if you're promoting yoga carpets, your choice of purple that expresses wealth or your choice of black that expresses strength and pride is certainly not OK.

Yoga carpets correspond to the green that expresses health and tranquillity or blue that means peace.

2. Differences between men and women:

Certainly, both prefer different colors; So consider what sex your location is targeting? Using their preferred color preferences, they can change their brand perception.

There's a study that confirms that both sexes tend to be blue and green, and both sexes most likely hate orange and brown, so if your location is targeted at both sexes, you prefer to use blue or green as the dominant color of the brand.

3. Find out how your brand can influence your client's feelings:

Some people buy certain products to show a certain personality to others, wearing an expensive suitcase or being in a pricey place makes an insensitive impression on others.

So if you want to attract this kind of customer, try fancy black, and if you're targeting quiet people, try green and so on.

And after you knew the importance of mainstream color and how to use it in your position. You should also know where to use it.

I advise you to use the color prevailing in a limited number of places where it is important for the visitor to pay attention, such as a certain procedure convention (contact us - fill out this form - register in this letter), to place the color prevailing in the place where you wish the client to make a particular decision.

Step two: Select Colors of Distinction

It's boring to use one color all over your location, and to make your design more professional, shine a light on the parts that are as interesting as the color that's prevalent as we said above.

And once you choose mainstream color, you can learn the colors of excellence using Adobe Color CC, a simple tool that will help you if you don't specialize.

And now that you have the dominant color in addition to the color of excellence or the color complement, you can use it to highlight secondary information (information that is not a focal point).

So try to limit the colors of distinction to two or three colors; Because the plethora of those colors will confuse the visitor, and make these colors dedicated to background color, secondary buttons, and information squares.

Step three: Select your location background

Choosing the appropriate background color for your location is like choosing the color of your home wall to a large size. The background color of the site you choose is based on what you want your visitors to focus on or the purpose of your site.

On Sybil example:

1. Intensive information sites or e-commerce sites often have a white or neutral background; Their purpose is to highlight information or products.

2. The locations of businesses whose purpose is to promote their brand do not use the same color, which would be confusing; So you'd rather choose a less intense shadow, and don't forget the Adobe Color CC tool that will help you greatly.

And I can't finish this article, dear reader, without providing you with more good sites in the interest of coordinating or harmonizing the colors of your site, the most notable of which are:

Complementary Colors - Naturestable.com

Similar colors - Simplebits.com

Complementary Color Split - Finaltouchapp.com

Triple colors - 365 daysofastronomy.org

Square Colors - Panerabread.com

Tetradic Colors - Floridafloorish.com

I know this article has a lot of theories and diagrams, but when it comes to color coordination, it's important to understand the theory behind each color. Making it easier to create visuals behind every brand, it's not just colors but mixed feelings.